Tried and True: How to Emulate Successful Sales Copy without Sacrificing Originality
When it comes to writing copy that sells, there are tried and true formulas that have been proven to work time and time again. However, when we’re attempting to emulate these successful sales copy techniques, there is a fine line between taking inspiration and completely sacrificing originality. In this article, we’ll explore how to strike a balance between the two and offer some tips on how to create your own unique sales copy that draws on the best practices of the masters.
Understand Your Audience
The first step in creating any successful sales copy is to truly understand your audience. Who are they? What are their needs? What keeps them up at night? By answering these questions, you can create copy that speaks directly to their pain points and desires.
However, applying this technique without feeling like you’re regurgitating someone else’s material requires a deep dive into what motivates your target audience and how their pain points can be explained in different and unique ways. Even if you’re borrowing from a theme that’s been done before, the application of it needs to be original to you and your audience.
Use the Right Headlines and Hooks
The right headline can grab a reader’s attention and make them want to keep reading. There are many different headline formulas to choose from, but the most important thing is to make sure your headline is relevant, attention-grabbing, and makes a promise that your copy will deliver on. When taking inspiration from successful headlines, make sure not to copy them word for word, but take a cue from the format and structure to create your own unique headline.
Further, a hook should also be able to captivate the reader’s curiosity. Hooks could be something like a shocking statement, use of humor or an anecdote that evokes an emotional response. Again, while it’s objectifiable okay to get hooks inspiration, make sure to spin them in your own way.
Highlight Benefits, not Features
When selling a product or service, it’s essential to focus on the benefits rather than the features. Customers don’t care about the features of your product, they want to know how it will improve their lives. By highlighting the benefits, you’re speaking directly to your customer’s struggles, frustrations, and desires, making it clear that you’re selling a solution to their problem.
In order to be original when using this technique, add your own juicy details that amplify the benefits. Other than that, find unique language that deeply expresses the unique emotional journey of your customer when interacting with your product.
Call to Action (CTA)
Your call to action is arguably the most important part of your sales copy because it’s what asks the customer to take action. To make your CTA more effective, make sure it’s clear, concise, and encourages the reader to take action. When crafting your CTA, it’s okay to take inspiration from other successful CTAs, but make sure it’s unique to your brand and speaks directly to your audience.
Get Feedback
The best way to ensure that your copy is both original and effective is to get feedback from others. Find beta-readers you can rely on to give you honest feedback on your copy, and use their suggestions to refine your work.
Moreover, feedback shouldn’t just be limited to beta-readers, find someone in your target audience to give feedback on your sales copy. This approach to feedback allows you to see how your copy resonates with your audience and make sure it’s truly unique to you and your brand.
FAQs
Q: Can I use templates for my sales copy?
A: Yes, but it’s essential not to copy them word for word. Use them for inspiration or a guide to structure your content, but make sure to provide a fresh perspective that reflects your unique voice and style.
Q: How can I make my copy more persuasive?
A: Focus on the benefits of your product or service and always speak directly to the pain points and desires of your target audience. Also, make sure to use language that evokes emotion and creates a sense of urgency.
Q: How can I measure the effectiveness of my sales copy?
A: Keep track of your sales and conversion rates to see if there is an impact. Also, gather feedback from your audience and pay attention to their interactions with your copy.
Q: How can I make my sales copy more original?
A: Start by understanding your audience and their unique needs and desires. use original language to describe their specific pains and paint a picture of your solution in a manner that’s innovative and captivating. Remember to always be yourself and let your unique personality shine through in your writing.
Q: How many times should I review my sales copy before publishing it?
A: There’s no set number of times you should review your sales copy before publishing it. However, give it your all and make sure to put your best foot forward. You can also review it with beta-readers to ensure it’s at its best.
Conclusion
Creating unique and effective sales copy is an art form that requires practice, understanding, and a willingness to take inspiration from those who’ve come before us. By understanding your audience, crafting attention-grabbing headlines and hooks, focusing on benefits rather than features, creating a compelling CTA, and seeking out feedback, you can create copy that connects with your audience and drives sales. Remember, while tried and true formulas can be a good place to start, it’s up to you to add your own unique twist to ensure that your sales copy is both original and effective.