Behind the Scenes: How We Collected and Leveraged Sales Testimonials to Double Our Revenue

Behind the Scenes: How We Collected and Leveraged Sales Testimonials to Double Our Revenue

In today’s age of digital marketing, one of the most crucial steps in achieving success is building a trustworthy image amongst your target audience. In fact, 91% of consumers are influenced by online reviews when making a purchase decision. It is vital that your customer testimonials are genuine and authentic in order to reflect a sense of transparency and honesty. At our company, we doubled our revenue through the use of sales testimonials and in this article, we will be sharing with you the steps that we took to achieve this milestone.

1. Identify Happy Customers

The first step in the process was to identify happy customers willing to share their experiences. We did this by mining through our customer database and identified clients who were satisfied with our product or service. We then reached out to them for a testimonial. Initially, we were worried that customers would be unwilling to provide a testimonial, but we couldn’t have been more wrong. We were pleasantly surprised by the number of people who were excited to share their feedback. We found that most customers are eager to help businesses they enjoy working with.

2. Create Easy-to-Use Feedback Forms

Once we had identified our happy customers, we created an easy-to-use feedback form. We kept in mind that customer feedback should be concise and to-the-point. As such, our feedback form was only one page long, and we asked our clients about their experience with our product or service, any areas of improvement, and their overall satisfaction with our company. We also included an open-ended question giving our customers the chance to express any other thoughts or comments. It is essential to keep in mind that the simpler and easier it is to provide feedback, the more likely your customers will take the time to do so.

3. Follow-Up with Your Customers

Most customers need a little bit of reminder to provide feedback forms, so we followed up with them. It’s crucial to ask for feedback during that period when the customer is still enthusiastic about your product or service. A simple reminder email would suffice. We usually sent the follow-up email about a week or so after the initial request. We found that a gentle nudge is all customers need to take the time to provide feedback.

4. Request a Video Testimonial

Text-based testimonials are great, but video testimonials are even better. We approached our happy customers and asked them to provide a video testimonial. Instead of simply asking for it, we made it a fun process and sent them a few questions to guide them through the process. The idea was to show our customers that we were not only interested in their feedback but also wanted to showcase them on our website and social media.

5. Leverage Your Testimonials

The final step was leveraging our Sales testimonials. We added the video and text testimonials to our website and social media pages, and we made sure that we incorporated them in our sales pitches. We found that incorporating testimonials in a sales pitch enhanced the credibility of our product or service. Additionally, we used customer feedback to make necessary improvements to our product and service. It is important to note that feedback is a valuable tool in helping businesses improve, therefore, constructive criticism should always be welcomed.


1. How do you get customers to leave a review?
Identify happy customers, create easy-to-use feedback forms, and follow-up with the customers. Keep in mind that consumers are more willing to leave a review when the process is easy.

2. How do you identify genuine testimonials?
Genuine testimonials are heartfelt and authentic. Ensure that the testimonial is not pressured and that the customer providing the feedback provides specific examples of their experience working with your product or service.

3. Can negative reviews be beneficial to a business?
Negative reviews can be beneficial to a business as long as they are used constructively. Customers that leave negative reviews usually provide relevant insights that the company can use to make improvements to their product or service. Negative reviews can also show potential customers that your business takes feedback seriously.

4. How do you measure the effectiveness of testimonials?
The effectiveness of testimonials can be measured by the increase in sales and customer retention rates. Conduct surveys and track customer satisfaction levels to gauge the effectiveness of testimonials.

5. How do you request a video testimonial?
Requesting a video testimonial can be as simple as sending your customer a few interview questions and asking them to record a video. Provide your customers with a platform where they can easily upload the video, and don’t hesitate to offer incentives like discounts or complimentary products.

In conclusion, leveraging customer feedback and testimonials can be a valuable tool in increasing revenue. By following these steps, you can identify happy customers, request feedback, and use it to improve your business. Additionally, by implementing customer testimonials in sales pitches and marketing, you increase your company’s credibility and appeal to potential clients. Remember, customer feedback is a valuable tool that can help improve any business, so ensure that your customers’ opinions are always valued and addressed.

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